CUSTOMER STORY
FlexA Platform offers flexible benefits and improves employee engagement for
AIA Vietnam
The Challenge
The theory of “one size does not fit all” proved that there was a gap between the cost of benefits and the perceived values of benefits from AIA employees.
The AIA Vietnam is having more than 1000 employees across Vietnam with various demographics (e.g. ages, hobbies and personal preferences). Although AIA Vietnam is offering many benefits in healthcare, family activities and work life balance, the company has been looking for alternative solutions to improve employee satisfaction and retention as some of the historial investments have not been as expected. The theory of “one size does not fit all” proved that there was a gap between the cost of benefits and the perceived values of benefits from AIA employees.
It was a priority and challenge for the BOD and HR team. The HR Senior Manager reveals that AIA has more than 1000 employees, and the company wants to provide everyone with their prior benefits. Manual works to check and provide preference benefits to each employee are not only slow but also outdated. It will cost HR a lot of time to manage employee’s expectation and also to deal with a hundred benefit providers. Moreover, many employees do not remember exactly what they’re having in their benefit packages, AIA also needs to communicate this effectively to all employees across Vietnam.
As a result of this experience, the HR team wanted to find an online and easy to access platform which would offer AIA employees the control and full overview over their benefits, improve ROI on benefits and also reduce admin workload for the HR Team.


AIA Vietnam is a member of the AIA Group – the world’s largest listed independent life insurance group with Asian origin. With a history of nearly a century, the AIA Group has served the ever changing needs of millions of people across the Asia Pacific region.
Established in 2000 with the goal of protecting the prosperity and financial safety of Vietnamese people, AIA Vietnam is currently one of the leading life insurance companies and the AIA Vietnam brand is well trusted by customers and the general public
AIA Vietnam is also well known as one of the “Best places to work” in Vietnam with many rewards includes:
•5 times to be listed in the “Top 100 places to work in Vietnam” by Vietnam HR Awards.
• “Great Place To Work” Award in 2018, 2019.
INDUSTRY
Insurance
COMPANY SIZE
1000+ employees
SOLUTIONS
FlexA
LAUNCHED
June 2020